Friday, June 17, 2005

E-LOAN Delivers Mortgage Monitor to My Yahoo! Users; New Feature Enables People to Quickly and Easily Track and Manage Mortgage Information in One Pla

The E-LOAN Mortgage Monitor's customizable features enable consumers to track the mortgage marketplace in real-time, allowing them to easily and intelligently compare financing alternatives.

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Through an agreement announced earlier this year, E-LOAN teamed with Yahoo! to launch Yahoo! Finance Loan Center (http://loan.yahoo.com) to deliver comprehensive information including custom mortgage quotes, rate monitoring and loan pre-qualification to Yahoo! users. The new Mortgage Monitor service is also integrated into the Loan Center and becomes part of a unique set of financial management tools designed to help users make the most of their portfolio.

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"By making the Mortgage Monitor available to My Yahoo! users and by integrating this within the Yahoo! Finance Loan Center, consumers can make more informed decisions about ways to manage their finances," said Chris Larsen, chief executive officer of E-LOAN. "Giving consumers the ability to proactively manage their debt online in the same way they manage their investments is the cornerstone of E-LOAN's vision."

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To access the Mortgage Monitor feature, My Yahoo! users can simply go to their My Yahoo! page and click on "Personalize This Site." Within the selections offered, users can click on "Business Section" and/or "Personal Finance Section" to add the Mortgage Monitor to their My Yahoo! page from the pull-down menu of customized services.

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"My Yahoo! users are smart about how they leverage information related to personal finances," said Henry Sohn, senior producer with Yahoo! Inc. "By adding the Mortgage Monitor module, we continue to provide Yahoo! users with the tools needed to take their financial management to the next level."

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Automated mortgage monitoring is a convenient way for people to ensure they capture savings by acting at the right time. To search and compare loans from the most competitive lenders, users first fill out and submit a short questionnaire. They will then be alerted to desirable loan products and rates via their My Yahoo! page.

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Once users receive notification, they can simply click on the loan product to go to Yahoo! Finance Loan Center. From the Loan Center, consumers can access E-LOAN services to project out a payment schedule for that loan, compare it to other products, get pre-qualified or pre-approved, and apply for and obtain a loan online.

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